Transparency and targeting of political advertising

The ZAW appreciates the opportunity to comment on the proposal of the EU Commission for a Regulation of the European Parliament and of the Council on transparency and targeting of political advertising. As the overall representative of the advertising industry in Germany, the ZAW represents the interests of advertising companies, trade, media, advertising agencies as well as the advertising professions and market…

The European Advertising Standards Alliance (EASA) welcomes the opportunity to provide feedback on the proposal for a Regulation on the transparency and targeting of political advertising, as adopted by the European Commission, ahead of the discussions in the European Parliament and in the Council.

Scope, instrument, proportionality. We welcome the intent to address untransparent political advertising and its effects on the democratic process. In line with stated goals and impact assessment of the initiative, we see that the internal market issues are essentially tied to the online sphere; traditional political advertising in the media, where it is legal, being largely circumscribed to the national level and…

At the end of 2021, the European Commission proposed new rules on transparency and targeting of political advertising to protect democratic elections. Political ads help connect politicians with their constituents and potential voters. Lawmakers want EU citizens to clearly see when they receive a political advert, who sponsored it and why.

Online political advertising is a relatively new phenomenon that has not been thoroughly regulated - a regulatory gap which threatens electoral integrity through voter manipulation, opaque campaigning and disinformation campaigns, as shown by the Cambridge Analytica scandal and recent whistle-blowers’ testimony.

The Foundation welcomes the fact that the European Commission has begun work on regulating the transparency of political advertising on the Internet. The content of the draft presented for consultation is also to be welcomed. However, attention should be drawn to certain solutions which are missing in the draft or need to be supplemented. The draft itself introduces a definition of political advertising.

We welcome the opportunity to provide feedback on the proposal for a Regulation on the transparency and targeting of political advertising, as adopted by the European Commission, ahead of the discussions in the European Parliament and in the Council. We kindly invite everyone to read our full submission in the attachment.

The enclosed document with feedback draws on SNV’s previous work on online political advertising (https://www.stiftung-nv.de/en/publication/rules-fair-digital-campaigning) and on defining political advertising (https://www.stiftung-nv.de/en/publication/defining-online-political-advertising). It includes input from colleagues from SNV as well as other think tank and civil society representatives.

Hello, it would be useful to make more transparency than the appointment of judges to the ECHR, 25 % of whose last cases have been judged in a situation of conflict of interest. These conflicts of interest are mostly due to the fact that “judges” come from militant NGOs who do not represent nobody and surely not the citizens of EU countries. Many are financed by Georges Soros with political objectives.

Filed in French · English published by the European Commission

We thank the Commission for the opportunity to submit feedback to the Inception Impact Assessment on the “Proposal for an initiative on greater transparency in sponsored political content, and other supporting measures.” We invite everyone to read our full submission in the attachment.

The European Publishers Council (EPC) appreciates the opportunity given by the European Commission to submit our views on the inception impact assessment for Political Advertising. We support the Commission’s main objectives as set out in the European Democracy Action Plan, and the proposed ancillary measures such as the Regulation of Political Advertising.

EACA welcomes the possibility to provide feedback on the European Commission’s roadmap on political advertising . EACA fully supports the overall objective of the initiative, which has also been laid out in the political guidelines of Commission President Ursula von der Leyen, notably to “ensure greater transparency on paid political advertising” .

The Computer & Communications Industry Association (CCIA) supports the European Democracy Action Plan and its goal to provide more transparency in political advertising and to safeguard election integrity, freedom of expression, and media pluralism.

GISAD welcomes the European Commission’s initiative to increase transparency in political advertising and communication. GISAD does not see it as its task to express its views on the harmonisation and simplification of legislation.

Filed in German · English published by the European Commission

Centre for Public Policy PROVIDUS (think-tank based in Latvia) on Thursday, February 18, 2021, organized a workshop for Latvian political parties, experts and state institutions on European Commission's inception impact assessment regarding transparency of political advertising.

Transparency of electoral advertising and external interference Social media is important to realize the importance of electoral political propaganda, as it is a media attempt to influence people's attitudes, opinions, and behavior, and its means is to spread information, facts, half-facts, or even lies in an organized attempt to influence public opinion.