The European Advertising Standards Alliance (EASA) welcomes the opportunity to provide feedback to the European Commission regarding the Digital Omnibus. Among the five areas identified for simplification, EASA will provide feedback regarding the AI act implementation specifically the transparency of deep fakes under Article 50(4), and about Annex III point 8(a).
EAS
European Advertising Standards Alliance
Other · Belgium · EU Transparency Register 070638512780-81
9
positions filed
in the 665 files tracked
8
legislative files
of 665 tracked
9
with a full position paper
attached to a submission
Counts here are a floor, never a total: they cover the 665 consultation files tracked so far (57,774 submissions, mostly 2021–26), so an organization's real filing history is larger, not smaller.
Who they are
Among the 171 other organisations on this site, they rank #23 by legislative files engaged, a count of participation, not a measure of influence.
2.8
declared lobbying FTE
self-declared
€100K+
declared costs / yr (floor)
3
EP accreditations
as declared to the register
2014
in the register since
Declares membership of
- EASA is member of the ICC Belgium (International Chamber of Commerce Belgium)
Self-declared to the EU Transparency Register (snapshot 14 Oct 2026).
- Register category
- Other organisations
- Head office
- Brussels, Belgium
Self-declared to the EU Transparency Register (snapshot 14 Oct 2026); cost bands are floors, not audited totals. Reused under Commission Decision 2011/833/EU.
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Their record over time
European Advertising Standards Alliance filed 9 positions between 31 Aug 2020 and 18 Dec 2025, across 8 of the 665 legislative files tracked here, attaching a full position paper 9 times.
2020 · 1 filed2021 · 1 filed2022 · 2 filed2023 · 2 filed2025 · 3 filed
What they argued
The European Advertising Standards Alliance (EASA) welcomes the initiative and its purpose, while also encouraging policymakers to be mindful of the advertising collective self-regulatory (SR) systems which are an effective and consumer-friendly tool in dealing with misleading environmental claims.
20th October 2025 EASA feedback to the call for evidence Digital Fairness Act About EASA The European Advertising Standards Alliance (EASA) represents and coordinates the advertising collective self-regulatory systems across Europe.
Opening of the attached position paper · the full paper is on the Commission’s record (source link above)
The European Advertising Standards Alliance (EASA) would like to comment on the proposal for a Regulation on a Single Market for Digital Services (Digital Services Act - DSA) which main objectives are to contribute to the protection of consumers, ensure higher standards on transparency and accountability of online platforms and foster innovation.
The European Advertising Standards Alliance (EASA) welcomes the opportunity to provide feedback on the “Empowering consumers for the green transition”, and more specifically on the proposed amendments to the Unfair Commercial Practices Directive. About EASA Established in 1992, EASA represents and coordinates the advertising collective self-regulatory systems across Europe.
The European Advertising Standards Alliance (EASA) welcomes the opportunity to provide feedback on the Inception Impact Assessment on “Empowering the consumer for the green transition”, more specifically where it refers to issues of “greenwashing” or “environmental claims”. EASA strongly believes in the effectiveness of the advertising self-regulatory system in ensuring responsible commercial communications.
Please find in attachment EASA's full feedback. Key points and recommendations: - There is no ground for reopening the AVMSD, since the AVMSD remains fit for purpose. - Existing rules fully apply to influencer marketing. - Enforcement, awareness-raising & self-regulation are of the essence to protect viewers and minors.
About the European Advertising Standards Alliance (EASA): EASA represents and coordinates collective advertising self-regulatory systems accross Europe. A more detailed presentation of EASA is available in the attached paper.
The European Advertising Standards Alliance (EASA) welcomes the opportunity to provide feedback on the proposal for a Regulation on the transparency and targeting of political advertising, as adopted by the European Commission, ahead of the discussions in the European Parliament and in the Council.
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Turns up on the same files
Organizations that also filed on at least two of the same consultations. A shared interest in the same dossiers, not evidence of coordination, and we do not suggest any.
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Everything on this page comes from European Advertising Standards Alliance’s own submissions to the European Commission. We have added nothing and interpreted nothing. If something is wrong or out of date, email info@policyspeak.com and we will correct it. If you are an individual named in a record, our privacy policy sets out your rights to correction, objection and removal.
Quotes are verbatim from submissions published by the European Commission, trimmed to their opening passage and never summarized by a model. Organizations only, never individuals. Reused under Commission Decision 2011/833/EU; the European Commission is not liable for this reuse.