European Association of Communications Agencies (EACA)

The European Association of Communications Agencies (EACA) represents more than 2,500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120,000 people. EACA members include advertising, media, digital, branding and PR agencies.

EACA welcomes the opportunity to give feedback on this roadmap where we would like to reiterate the points made during the Commission’s public consultation on its White Paper on Artificial Intelligence: On the trustworthy use of Artificial Intelligence From our industry’s point of view, concerns with AI are an extension of concerns with data use overall.

EACA is the voice of Europes communications agencies and associations, promoting the economic and social contribution of commercial communications to society. Our members comprise advertising, media, digital, branding and PR agencies as well as their national associations together they represent more than 2,500 organisations from nearly 30 European countries that directly employ over 120,000 people.

EACA, the European Association of Communications Agencies, welcome the European Commission’s intention to maintain the core principles of the e-commerce Directive, including its conditional intermediary liability regime, the absence of a general monitoring obligations, and the country-of-origin principle. These principles enabled the growth of the digital economy in Europe and expanded access to information.

EACA, the European Association of Communications Agencies, and its members welcome the Commission’s intentions to make sure that businesses operating and competing in the digital sector can do so freely and fairly. We are pleased to note that one of the major concerns we raised in relation to the platform-to-business regulation has eventually been integrated into the present proposal.

EACA welcomes the possibility to provide feedback on the initiative of the Proposal to amend Directive 2005/29/EC (“Unfair Commercial Practices Directive”). We strongly believe that the advertising sector plays a significant role in enabling consumers to make clear and educated choices and see the Proposal as the right approach to enhance consumer protection related to environmental claims.

EACA welcomes the opportunity to provide comments on the European Commission’s proposal for a Regulation on promoting fairness and transparency for business users of online intermediation services (COM(2018)238/974102). EACA already submitted a response to the Inception Impact Assessment in November 2017.

EACA welcomes the opportunity to provide feedback on the Draft Implementing Decision (Ref: Ares(2020)6654686) and Annex (Ref: Ares(2020)665468) on standard contractual clauses for the transfer of personal data to third countries pursuant to the General Data Protection Regulation (GDPR).

We welcome the opportunity to provide feedback on the proposal for a Regulation on the transparency and targeting of political advertising, as adopted by the European Commission, ahead of the discussions in the European Parliament and in the Council. We kindly invite everyone to read our full submission in the attachment.

EACA welcomes the possibility to provide feedback on the European Commission’s roadmap on political advertising . EACA fully supports the overall objective of the initiative, which has also been laid out in the political guidelines of Commission President Ursula von der Leyen, notably to “ensure greater transparency on paid political advertising” .