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EDA supports the use of the Product Environmental Footprint (PEF) methodology to substantiate green claims in the EU. We support action by the EU Commission to integrate the PEF into existing or new policy instruments, to reward sustainable practices and limit the risk of credibility loss that the proliferation of green claims may cause.

- SEE FULL VERSION ATTACHED - EDA welcomes the proposal on substantiation and communication of explicit environmental claims. We support the ambition to harmonise the requirements for communicating green claims and create a level-playing field on the EU market. We believe that there is a need for a harmonised approach.

This feedback is submitted on behalf of the Swedish industry organisation Plant-food Sweden (Växtbaserat Sverige, https://vaxtbaseratsverige.se/), which is an industry organization representing food producing companies of plant-based food and drinks. The members of Plant-food Sweden are Alpro, Findus, Nestlé/Hälsans Kök (Garden Gourmet) Oatly, Orkla Foods Sweden, Planti, Stockeld Dreamery and Livekindly.

Introduction & Analysis Marketing Standards and common product definitions (sales descriptions and protected denominations) have proven very instrumental in assuring concise & transparent consumer information, guaranteeing a level playing field within the market competition and in facilitating trade.

Plant-food Sweden endorses the feedback submitted by European Alliance for Plant-based foods in this matter. Plant-food Sweden would like to underline that it is key that marketing standards reflect changing consumption attitudes, increasing interest in sustainable diets, and are aligned with the objectives of the Farm to Fork Strategy to promote more sustainable food systems.