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Upfield welcomes the Commission’s moves to modernise EU Marketing Standards for Agricultural Products. This roadmap recognises the need for food system transformation to support our planet and our health. Scientific consensus is that a shift towards plant-based foods is required in order to meet the goals of the Paris Climate Agreement.

The Fair Trade Advocacy Office speaks on behalf of the Fair Trade movement at EU level for trade and social justice. As a general note, the FTAO believes that the EC proposal to revise EU marketing standards on agrifood products has the potential to benefit Fair Trade and smallholder farmers in Europe and beyond.

Upfield welcomes the initiative to provide consumers with the information they need to make informed, sustainable choices, including through green claims and environmental product labelling. In order for these claims to be meaningful and promote transparency, they must show comprehensively communicated and absolute emissions values, rather than limiting transparency to comparisons within composition-based food…

Thanks for the opportunity to give input. The Fair Trade Advocacy Office (FTAO) is a joint Fair Trade movement political advocacy initiative. Our goal is to make Fair Trade the norm in supply chains. More information> www.fair-trade.website and www.fairtrade-advocacy.org General remarks ● EU Consumers not only lack reliable and relevant information on the environmental performance of articles.