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EuroCommerce welcomes the opportunity to provide feedback regarding the Inception Impact Assessment on substantiating green claims. The attached statement aims to summarize key points from the retail and wholesale sector on green claims and the Product Environmental Footprint (PEF) and support the Commission’s work to assess whether a legislative proposal on substantiating green claims is needed.

EuroCommerce welcomes the Commissions proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims Directive). We agree that consumers should be able to rely on properly verified environmental claims. We, therefore, support further action on green claims to protect consumers and ensure fair competition in the Single Market.

This feedback is submitted on behalf of the Swedish industry organisation Plant-food Sweden (Växtbaserat Sverige, https://vaxtbaseratsverige.se/), which is an industry organization representing food producing companies of plant-based food and drinks. The members of Plant-food Sweden are Alpro, Findus, Nestlé/Hälsans Kök (Garden Gourmet) Oatly, Orkla Foods Sweden, Planti, Stockeld Dreamery and Livekindly.

Plant-food Sweden endorses the feedback submitted by European Alliance for Plant-based foods in this matter. Plant-food Sweden would like to underline that it is key that marketing standards reflect changing consumption attitudes, increasing interest in sustainable diets, and are aligned with the objectives of the Farm to Fork Strategy to promote more sustainable food systems.

EuroCommerce welcomes the opportunity to provide feedback to the roadmap on the revision of EU marketing standards for agricultural products. Ensuring quality of food products, and consumers’ trust in food, is a priority for our sector. While standards are primarily meant for producers, they are important to enable retailers and wholesalers to match the needs of consumers.