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Fur Europe welcomes the legislative proposal on substantiating green claims and supports in principle the use of product environmental footprint. But some issues need to be considered to make the PEF scheme truly functional and inclusive, which is a prerequisite to ensure the success of the legislation. Many terms may be used to describe products as having reduced environmental impacts.

ECOS supports the provision of environmental information to consumers environmentally relevant, reliable, comparable and verifiable, through the development of an EU legal framework requiring companies to substantiate claims via the Environmental Footprint methods.

The Green Claims Directive is urgently needed, and ECOS supports its adoption. It represents a crucial initial step that can and should be strengthened further. Nonetheless, even in its current form, it will significantly enhance legal measures against greenwashing. Voluntary environmental claims are made because they give a market advantage to those who make them.

Fur Europe welcomes initiatives aiming at steering more sustainable consumption patterns and giving consumers an active role in the green transition. Fur Europe agrees to the need for a common set of consumer information requirements.

ECOS welcomes the Commission’s initiative to empower consumers to play an active role in the green transition. Despite the clear preference of European consumers for more sustainable products, the absence of reliable information deprives from them of the opportunity to make informed purchasing decisions and fails to translate that preference into market demand and potentially market transformation.

ECOS welcomes the European Commission’s proposal on strengthening the role of consumers in the green transition, notably the ban on unsubstantiated generic claims, new information requirements on product durability and repairability, and stronger regulation of labels and information tools.