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Many traders are taking advantage of consumers’ growing interest in environmental matters because of the climate crisis and are using green claims to differentiate themselves. Many claims are not or cannot be substantiated. This triggers confusion and mistrust among consumers and jeopardizes their active contribution to the transition towards a green economy.

PhosAgro is the leading producer of environmentally safe phosphate fertilisers. We welcome the occasion to submit our feedback on the initiative aimed at introducing minimum requirements for substantiating and communicating of explicit environmental claims. We appreciate every effort to supply consumers with reliable, verified and exact information.

BEUC, the European Consumer organisation, very much welcomes the publication of the Green Claims Directive as an important step in fighting greenwashing and ending misleading unsubstantiated claims from being displayed on products and services. Consumers are confronted with a systemic greenwashing problem.

BEUC welcomes the Commission’s intention to improve the means of communicating essential information on chemical products to consumers. As observed in the Inception Impact Assessment (IIA), product labels are too often overloaded with information, making them difficult to read and understand for consumers.

PhosAgro is the leading producer of environmentally safe phosphate fertilisers. We welcome the occasion to provide feedback on a proposal for a regulation on the digital labelling of fertilising products. We support the initiative to modify the EU Fertilising Products Regulation (EU) 2019/1009 so as to introduce new labelling requirements to create a voluntary digital label in annex III.