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Many traders are taking advantage of consumers’ growing interest in environmental matters because of the climate crisis and are using green claims to differentiate themselves. Many claims are not or cannot be substantiated. This triggers confusion and mistrust among consumers and jeopardizes their active contribution to the transition towards a green economy.

Fur Europe welcomes the legislative proposal on substantiating green claims and supports in principle the use of product environmental footprint. But some issues need to be considered to make the PEF scheme truly functional and inclusive, which is a prerequisite to ensure the success of the legislation. Many terms may be used to describe products as having reduced environmental impacts.

BEUC, the European Consumer organisation, very much welcomes the publication of the Green Claims Directive as an important step in fighting greenwashing and ending misleading unsubstantiated claims from being displayed on products and services. Consumers are confronted with a systemic greenwashing problem.

Fur Europe welcomes initiatives aiming at steering more sustainable consumption patterns and giving consumers an active role in the green transition. Fur Europe agrees to the need for a common set of consumer information requirements.

BEUC strongly welcomes the announcement that the European Commission will be taking initiatives to empower consumers in the green transition through new information rights, protecting them from misleading practices and strengthening the enforcement of their rights. Such initiatives are urgently needed to allow consumers to play a more important role in achieving the sustainable consumption.

BEUC welcomes the proposal on empowering consumers for the green transition in which the Commissions proposed some targeted amendments to the Unfair Commercial Practices Directive (UCPD) and the Consumer Rights Directive (CRD). However, we still see some need for improvement.