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Based on the current status, as seen from the field of consumption studies, we agree with the identified need to create more clarity within a very confusing area of legislation and labelling. However, it is paradoxical that reducing complexity is often met with a desire to introduce new schemes or strengthen existing schemes, such as in the area of product labelling.

Cefic welcomes the opportunity to provide feedback on the initiative undertaken by the European Commission about a new regulatory initiative on substantiating green claims regarding Environmental performance of products & businesses in line with Better regulation principles and criteria (effectiveness, efficiency, relevance, coherence, EU-added value) The European chemical industry represented by Cefic, is highly…

Cefic welcomes the European Commission proposal on the Green Claims Directive and supports the overall objectives of this ambitious initiative. We want to collaborate with the European Commission and the entire value chain to make the Green Claims Directive effective in product differentiation and providing accurate information to consumers while ensuring a level playing field for all players across the industry…

We want to express our enthusiasm for Empowering the consumer for the green transition initiative. Greenwashing as a marketing strategy, lack of correct information, as well as early and planned obsolescence are important barriers to address in transitioning to a more sustainable production and consumption system. We do however have some comments that we hope will be helpful in the further work, see enclosed file.

Cefic welcomes the opportunity to provide feedback on the initiative undertaken by the European Commission about a new legislative proposal on strengthening the role of consumers in the green transition in line with Better regulation principles and criteria (effectiveness, efficiency, relevance, coherence, EU-added value).