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Comments on public consultation on Legislative proposal on Substances ating green claims: The Danish Agriculture and Food Council thanks the Commission for involving the public and relevant stakeholders in the development of a framework for green claims. We are representing the entire Danish food cluster from farm to fork and are actively working to develop the sector in a more sustainable direction.
Filed in Danish · English published by the European Commission
The Danish Agriculture and Food Council (DAFC) welcomes the proposal for the Directive on Green Claims from the European Commission. DAFC sees a significant need for harmonized, reliable, and transparent requirements for communicating green claims in the European market, including harmonized calculation methods.
This feedback is submitted on behalf of the Swedish industry organisation Plant-food Sweden (Växtbaserat Sverige, https://vaxtbaseratsverige.se/), which is an industry organization representing food producing companies of plant-based food and drinks. The members of Plant-food Sweden are Alpro, Findus, Nestlé/Hälsans Kök (Garden Gourmet) Oatly, Orkla Foods Sweden, Planti, Stockeld Dreamery and Livekindly.
Plant-food Sweden endorses the feedback submitted by European Alliance for Plant-based foods in this matter. Plant-food Sweden would like to underline that it is key that marketing standards reflect changing consumption attitudes, increasing interest in sustainable diets, and are aligned with the objectives of the Farm to Fork Strategy to promote more sustainable food systems.
The Danish Agriculture & Food Council (DAFC) appreciates the opportunity to comment on the European Commission’s Inception Impact Assessment (IIA) on the revision of EU marketing standards for agricultural products. The following comments only relate to the Marketing Standard for poultry meat.
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