IAB Europe welcomes the European Commissions ambition to simplify the EU digital acquis through the Digital Omnibus proposal. Reducing regulatory fragmentation, addressing consent fatigue, and providing greater legal certainty are essential to strengthening Europes digital economy while maintaining high standards of data protection.
IE
IAB Europe
Industry association · Belgium · EU Transparency Register 43167137250-27
4
positions filed
in the 665 files tracked
3
legislative files
of 665 tracked
4
with a full position paper
attached to a submission
Counts here are a floor, never a total: they cover the 665 consultation files tracked so far (57,774 submissions, mostly 2021–26), so an organization's real filing history is larger, not smaller.
Who they are
Among the 1518 trade and business associations on this site, they rank #830 by legislative files engaged, a count of participation, not a measure of influence.
3.2
declared lobbying FTE
self-declared
€50K+
declared costs / yr (floor)
1
EP accreditations
as declared to the register
2011
in the register since
Declares membership of
- EIF (European Internet Foundation)
- ICDP (Industry Coalition on Data Protection)
- EASA (European Advertising Standards Alliance)
- EDAA (European Digital and Interactive Advertising Alliance)
- EURid (European Registry for Internet Domains)
- ICC (International Chamber of Commerce Belgium)
- AIG (Advertising Information Group)
- World Wide Web Consortium (W3C)
- The Future of Privacy Forum
Self-declared to the EU Transparency Register (snapshot 14 Oct 2026).
- Register category
- Trade and business associations
- Registered as
- Interactive Advertising Bureau Europe (IAB Europe)
- Head office
- Brussels, Belgium
Self-declared to the EU Transparency Register (snapshot 14 Oct 2026); cost bands are floors, not audited totals. Reused under Commission Decision 2011/833/EU.
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Their record over time
IAB Europe filed 4 positions between 31 Mar 2021 and 26 Feb 2026, across 3 of the 665 legislative files tracked here, attaching a full position paper 4 times.
2021 · 1 filed2025 · 2 filed2026 · 1 filed
What they argued
Call for evidence on the Digital Omnibus: IAB Europe's views on the simplification of the ‘cookies’ rules under the ePrivacy Directive IAB Europe fully supports the European Commission’s initial assessment of the current rules on ‘cookies’ as set out in the ePrivacy Directive - as referenced in the document1 accompanying the call for evidence on the Digital Omnibus.
Opening of the attached position paper · the full paper is on the Commission’s record (source link above)
The following Executive Summary contains an overview of major points from IAB Europe’s position on the proposed Digital Services Act (DSA). IAB Europe (Transparency Register: 43167137250-27) is the European-level association for the digital advertising and marketing ecosystem.
IAB Europe encourages the Commission to maintain a stable and predictable regulatory framework. The current AVMSD remains fit for purpose, and challenges identified in the audiovisual ecosystem stem primarily from fragmented enforcement and a lack of consistent guidance. These issues can be addressed without reopening the Directive.
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Turns up on the same files
Organizations that also filed on at least two of the same consultations. A shared interest in the same dossiers, not evidence of coordination, and we do not suggest any.
Showing 5 of 95.
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Everything on this page comes from IAB Europe’s own submissions to the European Commission. We have added nothing and interpreted nothing. If something is wrong or out of date, email info@policyspeak.com and we will correct it. If you are an individual named in a record, our privacy policy sets out your rights to correction, objection and removal.
Quotes are verbatim from submissions published by the European Commission, trimmed to their opening passage and never summarized by a model. Organizations only, never individuals. Reused under Commission Decision 2011/833/EU; the European Commission is not liable for this reuse.