Representing the datadriven marketing sector, FEDMA welcomes the European Commissions efforts to simplify the digital acquis and the AI Act, particularly for SMEs and small midcap companies. Ensuring that regulatory frameworks remain workable and geared toward economic growth is essential to safeguarding Europes competitiveness and the smaller companies that rely on personalised advertising to innovate and create…
FED
FEDMA
Industry association · Belgium · EU Transparency Register 39300567160-02
9
positions filed
in the 665 files tracked
8
legislative files
of 665 tracked
8
with a full position paper
attached to a submission
Counts here are a floor, never a total: they cover the 665 consultation files tracked so far (57,774 submissions, mostly 2021–26), so an organization's real filing history is larger, not smaller.
Who they are
Among the 1518 trade and business associations on this site, they rank #429 by legislative files engaged, a count of participation, not a measure of influence.
1.2
declared lobbying FTE
self-declared
€50K+
declared costs / yr (floor)
2
EP accreditations
as declared to the register
2011
in the register since
Declares membership of
- FEDMA is a Board Member of the European Advertising Standards Alliance (EASA)
- Board Member of the European Interactive Digital Advertising Alliance (EDAA)
- and a Member of the International Chamber of Commerce (ICC) in Belgium.
Self-declared to the EU Transparency Register (snapshot 14 Oct 2026).
- Register category
- Trade and business associations
- Registered as
- Federation of European Data and Marketing (FEDMA)
- Head office
- Brussels, Belgium
Self-declared to the EU Transparency Register (snapshot 14 Oct 2026); cost bands are floors, not audited totals. Reused under Commission Decision 2011/833/EU.
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Their record over time
FEDMA filed 9 positions between 10 Sept 2020 and 11 Mar 2026, across 8 of the 665 legislative files tracked here, attaching a full position paper 8 times.
2020 · 2 filed2021 · 2 filed2023 · 1 filed2025 · 2 filed2026 · 2 filed
What they argued
FEDMA welcomes the Commissions initiative to simplify and streamline the EUs digital regulatory landscape through the Digital Omnibus. We strongly support efforts to reduce administrative burdens, enhance legal clarity, and ensure the digital rulebook is fit for purpose in a rapidly evolving environment.
FEDMA previously answered the consultation on the white paper on AI. We would like to share the below insights: • The work of the High-Level Expert Group on criteria for risk assessment and the feedback that they are receiving from the industry should be considered. • Self-learning systems are not new nor is information gathering for a better more objective decision process (e.g.
Overall, FEDMA agrees that the exploitation of consumers vulnerabilities to personalise commercial offers is an unacceptable practice. However, it is our belief that existing laws already enable to address this situation.
Position paper 29 March 2021 Regulation on a Single Market for Digital Services (Digital Services Act) I. Executive Summary The European Data and Marketing industry plays a crucial role in helping marketers to effectively communicate reliable information and services to individuals.
Opening of the attached position paper · the full paper is on the Commission’s record (source link above)
FEDMA thanks the European Commission for the opportunity to submit feedback to the “Proposal for a Regulation on contestable and fair markets in the digital sector (Digital Markets Act - DMA). We invite everyone to read our full submission in the attachment.
The Digital Fitness Check is an important opportunity to strengthen Europes innovation capacity by improving the coherence and effectiveness of existing digital rules. Europes data economy remains fragmented, cross border data use is limited, and overlapping or conflicting obligations create high fixed compliance costs without proportional benefits.
FEDMA welcomes the European Commission's proposed Directive under the Retail Investment Strategy (RIS). Specifically, as part of our mission to defend a thriving environment for marketers powered by users trust, we share the proposals objective to protect consumers from misleading marketing communications.
FEDMA thanks the European Commission for the opportunity to provide comments on the draft standard contractual clauses for the transfer of personal data to third countries pursuant to Regulation (EU) 2016/679 of the European Parliament and of the Council. FEDMA will also provide feedback to the EDPB on their recommendations 1/2020.
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Turns up on the same files
Organizations that also filed on at least two of the same consultations. A shared interest in the same dossiers, not evidence of coordination, and we do not suggest any.
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Everything on this page comes from FEDMA’s own submissions to the European Commission. We have added nothing and interpreted nothing. If something is wrong or out of date, email info@policyspeak.com and we will correct it. If you are an individual named in a record, our privacy policy sets out your rights to correction, objection and removal.
Quotes are verbatim from submissions published by the European Commission, trimmed to their opening passage and never summarized by a model. Organizations only, never individuals. Reused under Commission Decision 2011/833/EU; the European Commission is not liable for this reuse.