Dear Members of the European Parliament and Representatives of the Council of the European Union, The mission of Check My Ads is to shed light on and reform the online advertising ecosystem so that it serves people, publishers, and advertisers, and supports the healthy, thriving digital economy globally, including in the European Union.
CMA
Check My Ads
NGO · United States · EU Transparency Register 119117296090-60
3
positions filed
in the 665 files tracked
3
legislative files
of 665 tracked
2
with a full position paper
attached to a submission
Counts here are a floor, never a total: they cover the 665 consultation files tracked so far (57,774 submissions, mostly 2021–26), so an organization's real filing history is larger, not smaller.
Who they are
Among the 163 think tanks and research institutions on this site, they rank #57 by legislative files engaged, a count of participation, not a measure of influence.
0.9
declared lobbying FTE
self-declared
–
declared costs / yr (floor)
0
EP accreditations
as declared to the register
2025
in the register since
Declares membership of
- Global Coalition for Tech Justice - https://yearofdemocracy.org/members-and-supporters/
- Climate Action Against Disinformation - https://caad.info/about/
- People vs Big Tech - http://peoplevsbig.tech/
Self-declared to the EU Transparency Register (snapshot 14 Oct 2026).
- Register category
- Think tanks and research institutions
- Head office
- Washington, DC, United states
Self-declared to the EU Transparency Register (snapshot 14 Oct 2026); cost bands are floors, not audited totals. Reused under Commission Decision 2011/833/EU.
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Their record over time
Check My Ads filed 3 positions between 2 Feb 2026 and 11 Mar 2026, across 3 of the 665 legislative files tracked here, attaching a full position paper 2 times.
What they argued
Generally, the open-source community is averse to online advertising. This is understandable, as the history of online advertising is closely associated with surveillance and related practices that are antithetical to core open-source values. However, online advertising does not have to be surveillance-based.
Check My Ads welcomes the European Commissions effort to simplify the EU digital rulebook while strengthening Europes competitiveness in the digital economy. Online advertising is the central revenue stream of the modern internet, yet the ecosystem's governance has largely been delegated to industry-led bodies, creating conflicts of interest, opacity, and weak enforcement.
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Turns up on the same files
Organizations that also filed on at least two of the same consultations. A shared interest in the same dossiers, not evidence of coordination, and we do not suggest any.
Showing 5 of 103.
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Everything on this page comes from Check My Ads’s own submissions to the European Commission. We have added nothing and interpreted nothing. If something is wrong or out of date, email info@policyspeak.com and we will correct it. If you are an individual named in a record, our privacy policy sets out your rights to correction, objection and removal.
Quotes are verbatim from submissions published by the European Commission, trimmed to their opening passage and never summarized by a model. Organizations only, never individuals. Reused under Commission Decision 2011/833/EU; the European Commission is not liable for this reuse.