The AMC advocates for a Digital Omnibus Regulation that supports independent audience measurement. Independent audience measurement provided by JICs and research suppliers is indispensable for fair competition, media pluralism, public transparency and effective compliance with article 24 of the European Media Freedom Act.
AMC
Audience Measurement Coalition (AMC)
Industry association · France · EU Transparency Register 681747495728-42
2
positions filed
in the 639 files tracked
1
legislative file
of 639 tracked
2
with a full position paper
attached to a submission
Counts here are a floor, never a total: they cover the 639 consultation files tracked so far (53,766 submissions, mostly 2021–26), so an organization's real filing history is larger, not smaller.
Who they are
Among the 1474 trade and business associations on this site, they rank #1128 by legislative files engaged — a count of participation, not a measure of influence.
0.6
declared lobbying FTE
self-declared
€25K+
declared costs / yr (floor)
1
EP accreditations
as declared to the register
2025
in the register since
- Register category
- Trade and business associations
- Registered as
- Audience Measurement Coalition (AMC)
- Head office
- Levallois-Perret, France
Self-declared to the EU Transparency Register (snapshot 14 Sept 2026); cost bands are floors, not audited totals. Reused under Commission Decision 2011/833/EU.
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Their record over time
Audience Measurement Coalition (AMC) filed 2 positions between 14 Oct 2025 and 13 Mar 2026, across 1 of the 639 legislative files tracked here, attaching a full position paper 2 times.
2025 · 1 filed2026 · 1 filed
What they argued
AMC Response on the Digital Omnibus & potential revision of ePrivacy 14-10-2025 Balancing Transparency, Choice, and Privacy Introduction The Audience Measurement Coalition (AMC) welcomes the opportunity to contribute to the European Commission’s call for evidence on the Digital Omnibus, in particular in relation to rules on cookies and other tracking technologies laid down by the ePrivacy Directive.
Opening of the attached position paper · the full paper is on the Commission’s record (source link above)
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Everything on this page comes from Audience Measurement Coalition (AMC)’s own submissions to the European Commission — we have added nothing and interpreted nothing. If something is wrong or out of date, email info@policyspeak.com and we will correct it. If you are an individual named in a record, our privacy policy sets out your rights to correction, objection and removal.
Quotes are verbatim from submissions published by the European Commission, trimmed to their opening passage and never summarized by a model. Organizations only, never individuals. Reused under Commission Decision 2011/833/EU; the European Commission is not liable for this reuse.