AIG response to the EU Commissions call for evidence on the Green Claims Directive SUMMARY 1. The Advertising Information Group (AIG) (transparency number: 11220347045-31) welcomes the opportunity to respond to the European Commissions call for evidence on the Directive on substantiation and communication of explicit environmental claims (Green Claims directive) published in March 2023. 2.
AIG
Advertising Information Group
Industry association · United Kingdom · EU Transparency Register 11220347045-31
2
positions filed
in the 326 files tracked
2
legislative files
of 326 tracked
2
with a full position paper
attached to a submission
Counts here are a floor, never a total: they cover the 326 consultation files tracked so far (29,503 submissions, mostly 2025–26), so an organization's real filing history is larger, not smaller.
Who they are
Among the 1205 trade and business associations on this site, they rank #626 by legislative files engaged — a count of participation, not a measure of influence.
1.9
declared lobbying FTE
self-declared
€10K+
declared costs / yr (floor)
0
EP accreditations
as declared to the register
2011
in the register since
Declares membership of
- AIG is an active member of the European Advertising Standards Alliance (EASA), which represents and promotes the Euro…
Self-declared to the EU Transparency Register (snapshot 30 Aug 2026).
- Register category
- Trade and business associations
- Head office
- London, United kingdom
Self-declared to the EU Transparency Register (snapshot 30 Aug 2026); cost bands are floors, not audited totals. Reused under Commission Decision 2011/833/EU.
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Their record over time
Advertising Information Group filed 2 positions between 19 Jul 2023 and 19 Dec 2025, across 2 of the 326 legislative files tracked here, attaching a full position paper 2 times.
2023 · 1 filed2025 · 1 filed
What they argued
The Advertising Information Group (AIG) welcomes the opportunity to respond to the European Commissions Call for Evidence on the Evaluation and Update of the AVMSD Rules. 2. The European audiovisual media environment has undergone significant change since the 2018 revision, including the rise of non-linear services, video-sharing platforms (VSPs), and influencer marketing.
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Turns up on the same files
Organizations that also filed on at least two of the same consultations. A shared interest in the same dossiers — not evidence of coordination, and we do not suggest any.
- DIGITALEUROPE · 2 files in common
- Bitkom e.V. · 2 files in common
- Verbraucherzentrale Bundesverband (vzbv) · 2 files in common
- ZAW · 2 files in common
Is this your organization?
Everything on this page comes from Advertising Information Group’s own submissions to the European Commission — we have added nothing and interpreted nothing. If something is wrong or out of date, email info@policyspeak.com and we will correct it. If you are an individual named in a record, our privacy policy sets out your rights to correction, objection and removal.
Quotes are verbatim from submissions published by the European Commission, trimmed to their opening passage and never summarized by a model. Organizations only, never individuals. Reused under Commission Decision 2011/833/EU; the European Commission is not liable for this reuse.