The World Federation of Advertisers (WFA) welcomes the opportunity to provide input to the European Commissions attempt to regulate the substantiation, communication and verification of voluntary environmental claims and environmental labels. WFA is the voice of marketers worldwide, representing 90% of global marketing communications spend, over 800 billion per year.
WFA
World Federation of Advertisers
Industry association · Belgium · EU Transparency Register 6440918199-49
3
positions filed
in the 326 files tracked
3
legislative files
of 326 tracked
3
with a full position paper
attached to a submission
Counts here are a floor, never a total: they cover the 326 consultation files tracked so far (29,503 submissions, mostly 2025–26), so an organization's real filing history is larger, not smaller.
Who they are
Among the 1205 trade and business associations on this site, they rank #588 by legislative files engaged — a count of participation, not a measure of influence.
2.2
declared lobbying FTE
self-declared
€500K+
declared costs / yr (floor)
4
EP accreditations
as declared to the register
2008
in the register since
Declares membership of
- WFA is a fully engaged member of the European Advertising Standards Alliance (EASA) and the International Chamber of…
Self-declared to the EU Transparency Register (snapshot 30 Aug 2026).
- Register category
- Trade and business associations
- Head office
- Brussels, Belgium
Self-declared to the EU Transparency Register (snapshot 30 Aug 2026); cost bands are floors, not audited totals. Reused under Commission Decision 2011/833/EU.
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Their record over time
World Federation of Advertisers filed 3 positions between 5 May 2021 and 13 Feb 2026, across 3 of the 326 legislative files tracked here, attaching a full position paper 3 times.
2021 · 1 filed2023 · 1 filed2026 · 1 filed
What they argued
The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – over €800 billion per year – through a unique, global network of the world’s biggest markets and biggest marketers. WFA champions responsible and effective marketing communications worldwide. We represent 128 brand owners and 60 national advertiser associations across the world.
The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend over 800 billion per year through a unique global network of the worlds biggest markets and biggest marketers. WFA champions responsible and effective marketing communications worldwide. We represent over 150 brand owners and 60 national advertising associations across the world.
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Turns up on the same files
Organizations that also filed on at least two of the same consultations. A shared interest in the same dossiers — not evidence of coordination, and we do not suggest any.
- BEUC - The European Consumer Organisation · 2 files in common
- EuroCommerce · 2 files in common
- Bitkom e.V. · 2 files in common
- SMEunited · 2 files in common
- European Banking Federation · 2 files in common
Showing 5 of 22.
Is this your organization?
Everything on this page comes from World Federation of Advertisers’s own submissions to the European Commission — we have added nothing and interpreted nothing. If something is wrong or out of date, email info@policyspeak.com and we will correct it. If you are an individual named in a record, our privacy policy sets out your rights to correction, objection and removal.
Quotes are verbatim from submissions published by the European Commission, trimmed to their opening passage and never summarized by a model. Organizations only, never individuals. Reused under Commission Decision 2011/833/EU; the European Commission is not liable for this reuse.