Royal FloraHolland, as member of the Association of Dutch Flower Auctions, welcomes the Commissions initiative to assess the impact of a revision of Directive (EU) 2019/633 on unfair trading practices in the agricultural and food supply chain. We also welcome President von der Leyens call to correct existing imbalances in the food chain and to better protect growers against unfair trading practices.
Association of Dutch Flower Auctions / Royal FloraHolland
Industry association · Netherlands · EU Transparency Register 955066152681-77
Counts here are a floor, never a total: they cover the 326 consultation files tracked so far (29,503 submissions, mostly 2025–26), so an organization's real filing history is larger, not smaller.
Who they are
Among the 1205 trade and business associations on this site, they rank #863 by legislative files engaged — a count of participation, not a measure of influence.
Declares membership of
- Copa-Cogeca →
- Union Fleurs
- NCR
Self-declared to the EU Transparency Register (snapshot 30 Aug 2026).
- Register category
- Trade and business associations
- Registered as
- Vereniging van Bloemveilingen in Nederland (VBN)
- Head office
- Aalsmeer, Netherlands
- EU office
- Brussel
Self-declared to the EU Transparency Register (snapshot 30 Aug 2026); cost bands are floors, not audited totals. Reused under Commission Decision 2011/833/EU.
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Their record over time
Association of Dutch Flower Auctions / Royal FloraHolland filed 1 position on 27 Feb 2026, across 1 of the 326 legislative files tracked here, attaching a full position paper 1 time.
What they argued
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Everything on this page comes from Association of Dutch Flower Auctions / Royal FloraHolland’s own submissions to the European Commission — we have added nothing and interpreted nothing. If something is wrong or out of date, email info@policyspeak.com and we will correct it. If you are an individual named in a record, our privacy policy sets out your rights to correction, objection and removal.
Quotes are verbatim from submissions published by the European Commission, trimmed to their opening passage and never summarized by a model. Organizations only, never individuals. Reused under Commission Decision 2011/833/EU; the European Commission is not liable for this reuse.