SPIR represents all the major local players active in the Czech advertising market, including agencies, adtech and publishers. In order to guarantee the effective implementation of the Regulation (EU) 2024/900, we established a working group dedicated to answering practical compliance questions, especially in the area of online advertising.
EU consultation
Format, template and technical specifications of the labels and transparency notices of political advertisements
16 submissions from 16 organizations told the European Commission what they think about this file. Here is what each of them said, in their own words.
The Commission lists 30 submissions on this file. Shown here: the 16 from organizations. Not shown, by design: submissions from private individuals, which we never publish, and anything filed since our last weekly refresh.
Who showed up
8 submissions from industry — companies and their trade associations — against 5 from civil society: NGOs, consumer organizations, environmental groups and trade unions. That is 1.6 industry submissions for every one from civil society.
Industry 8Civil society 5Public authorities, academia, other 3
Groupings use the respondent type each organization selected when filing. Counting submissions, not organizations — a body that filed twice is counted twice.
What the room declares
- 12 of 16
- in the EU Register
- 37
- full-time lobbying staff
- €2.8M+
- declared costs a year
- 24
- EP accreditations declared
Self-declared to the EU Transparency Register (snapshot 30 Aug 2026). The cost figure sums band floors, so the true total is higher.
The file, right now
The consultation closed on 28 May 2025 — it ran from 30 Apr 2025.
- Policy area
- Justice (DG JUST)
- Where it stands
- Awaiting adoption
- Adoption expected
- 30 Sept 2025
How it got here
- Draft implementing regulation28 May 2025
Also on the Commission’s pipeline for this file, with no date recorded: Initiative planned, Implementing regulation.
16 positions
FO
Fundacja Obserwatorium Demokracji Cyfrowej / CEE Digital Democracy Watch
· · filed 28 May 2025 · source
We welcome the opportunity to provide feedback on the implementation of TTPAR (Transparency of Targeted Political Advertising Regulation) labels and related transparency requirements for political advertising. We offer the following recommendations to ensure clarity and effectiveness of the digital side of things, based on the experienced of current presidential campaign in Poland. 1.
The digital economy explicitly supports the objective of Regulation (EU) 2024/900 to increase transparency in political advertising and protect democratic processes. Companies whose business models are based on digital advertising, data-driven services, media production and creative value creation already contribute significantly to the diversity and plurality of information in the digital sphere.
Filed in German · English published by the European Commission
The Civil Liberties Union for Europe welcomes the European Commissions draft implementing act on the format, template, and technical specifications of labels and transparency notices of political advertisements.
The European Publishers Council (EPC) is a high-level group of Chairmen and CEOs of Europes leading media groups representing companies which are active in news media, television, radio, digital marketplaces, journals, eLearning, databases and books.
Dear colleagues, please find attached the opinion of the German regional media authorities on the present draft implementing regulation on the format, submission and technical specifications of the transparency notes under the Veorordnung on the transparency and targeting of political advertising. Yours sincerely, Mr [name removed]
Filed in German · English published by the European Commission
Sanoma's feedback on EC Implementing Act on labels and transparency notices of political advertisements Sanoma Media Finland Oy (Sanoma) is the leading multi-channel media company in Finland. It offers a wide range of media services, including newspapers, magazines, TV and radio channels an digital marketing in its media channels.
Schibsted welcomes the opportunity to comment on the draft Implementing Regulation and its Annexes under Regulation (EU) 2024/900. As a leading Nordic media group and publisher of both digital and print political advertising, we support the aim of promoting transparency, accountability, and fair democratic processes.
AER the Association of European Radios is the voice of commercial radios, the trade body representing and defending the interests of thousands of private/commercial radio stations across Europe. AER promotes the development of commercially-funded radio broadcasting by ensuring a fair and sustainable economic framework for radio so it can continue to thrive.
The European Broadcasting Union (EBU), is the worlds leading alliance of public service media (PSM). Together, our members operate nearly 2,000 television, radio and online channels and services, offering a wealth of European content across different platforms.
EI
egta - international trade body of multiplatform TV and audio businesses
· · filed 27 May 2025 · source
egta is the international trade body of multiplatform TV and audio businesses. We represent more than 180 members in over 40 markets. Our mission is to contribute to the commercial sustainability of the media industry. We enable our members to flourish as they connect brands with audiences. Through our unique network of experts, we foster collaboration and engage with policy makers.
The European Interactive Digital Advertising Alliance (EDAA) welcomes the opportunity to provide feedback on the draft Implementing Regulation and Annexes, and appreciates the concerted effort to offer European citizens more transparency, choice and control over their political advertising experience through these legal instruments and the Regulation they complement.
The European Partnership for Democracy (EPD) welcomes the European Commissions draft proposal on an implementing act on the format, template, and technical specifications for labels and transparency notices accompanying political advertisements.
We welcome robust labelling and transparency requirements for political advertising under Regulation (EU) 2024/900. These measures represent an important step toward increasing democratic accountability and citizens understanding of how and why they are being targeted with political messages.
We from WhizzBang explicitly welcome the initiative proposed by the European Commission on uniform labelling and transparency of political advertising in the digital space. As a pan-European non-governmental organisation promoting consumer rights in the EU, we see this regulation as a key tool to strengthen democratic processes and counter targeted disinformation campaigns.
Filed in German · English published by the European Commission
The Format of advertisements Can be in pdf or jpeg file to ensure that the information is original & not changed by third party plus You Can discuss with Euipo about the regulations that exist to empower the policymakers influence in EU to be updated about all details we never Can understand all alone.
Take the dataCSV — all 16 submissionsJSONFull text, not the excerpt. Free to cite.Search every submission →
Method. Every quote is verbatim from the organization’s own submission to the European Commission, trimmed to its opening passage and never summarized by a model. Where a submission was filed in another EU language we show the English text the European Commission publishes alongside it, labeled on the quote; the original is one click away at the source. Groupings use the respondent type the organization itself selected when filing. We deliberately do not label anyone “supportive” or “opposed” — you read what they wrote and draw your own conclusion. Organizations only, never individuals. Reused under Commission Decision 2011/833/EU; the European Commission is not liable for this reuse.